When I was a college student in Philadelphia, I used to love going to 30th Street Station — the main transit and commuter hub in the city.

Still new to living in the Northeast, it was so exciting to see how easy it was to hop a train a couple hours to New York, or a couple hours to DC.

And delivering all that real-time info was one of those giant, analog, clickety-clackety information boards that updated the train departure status and rail assignment.

You might know how mesmerizing those can be.

As it updates from left-to-right, top-to-bottom, it goes from completely illegible to a perfectly clear source of truth, in a matter of seconds.

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I wrapped up another Intellectual Headshot sprint with a client this morning and zooming out at our Miro board from the last couple weeks, it reminded me of that old-school departure board.

At the top, it’s looks like some jumbled mess.

A lot of random stickies from our first discovery session.

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Then row-by-row, the output starts to come into focus.

We refined the Headshots that were working.

Tossed the ones that weren’t.

Added some new ones that were inspired by our ongoing conversations.

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And ultimately, we landed on five crisp visuals that articulated my client’s overarching POVs on his domain, his positioning, his value and his service model.

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Now those 5 visuals can serve as an information board for his prospects.

Telegraphing his relevant expertise instantly, and well before a prospect call.

Setting up a deeper conversation for both sides once he does speak to them live.

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How are your prospects learning about your expertise?

If you’re leaning on winging it verbally on the first call, you risk dishing out a jumbled mess.

But through some iterative, visual distillation, you can paint a clearer picture.

Without saying anything at all.

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💡

-Wes

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P.S. Learn more about my 2-week 1:1 Headshot sprint here.

TLDR: I ask questions. You talk. I design. You review.

One more August start is available, and September is now open for booking.