I often equate a consultant’s ’signature point-of-view’ to a favorite recipe.

Say you opened a cookie shop based on an old family recipe…

You’d be able to bake cookies from it quite naturally…

You’d have stories to tell about the origin and evolution of the recipe…

You’d have instant differentiation vs. other shops…

In short order, the unique cookies become your calling card.

And they rarely disappoint.

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A signature POV is no different.

It’s just a framework, process or mental model that sums up how you approach a specific problem.

A business recipe, if you will.

You naturally apply it to different client contexts with ease.

You can discuss at length the examples in your past that helped define it.

It sets you apart from peers in your domain.

In short order, your unique approach becomes your calling card.

And it rarely disappoints.

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So what’s your 'recipe' to break down and resolve that recurring painful problem in your domain?

Jot it down. Step by step.

Hurry, you've got some hungry customers waiting.

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💡

-Wes