Trying something new...

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Here’s a fun example from the wild.

It’s a solo consultant named Jeff O’Dea.

I don’t know him. Have never heard of him before today.

One of his posts just popped into my LinkedIn feed.

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Challenge:

Spend 30 seconds on his LinkedIn profile, and see if you can’t tell me:

• His niche (the problem he solves + who he solves it for)
• How he’s using ‘intellectual headshots’ to telegraph his expertise

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(You don’t actually need to write in - I think it will be obvious. But I’ll break it down tomorrow.)

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💡

-Wes