Did you come up with an answer to “how much do you want to work?”

It’s a tough question, but it’s far from rhetorical.

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I didn’t really think this through when I first stepped out as a solo consultant.

I was generally in the mindset of, “Let me try to replace my corporate salary and work less than 40 hours a week.”

Sounds cushy, right?

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And I did it, shockingly quickly. (Another round of applause for early warm inbounds!)

Between two clients, I was committed 4 days/week which even gave me one weekday off for myself.

All while billing roughly the same amount as my gross corporate salary.

I was living the dream, as they say.

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Until both projects ended 3 months later, and I started a scramble to chase some warm-ish leads to secure new clients.

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Turns out, billing myself out 4 days per week sounds cushy, but it was, in fact, too much.

I hadn’t left myself any time to work on the business and secure the next round of work.

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So, whatever your answer was to the “how much do I want to work” question…

Cut it in half.

That’s how much you should hold to work on your business (lead gen, marketing, admin).

The other half is how much room you have to work in your business (client work).

From there, you can begin to imagine how you’d like to structure your services to match that capacity.

💡

-Wes