An actor has a headshot and an audition.

A designer has a portfolio.

An athlete has stats and “tape”

These professions are built around the uniqueness of the individual and thus have developed a standard method of instantly communicating what someone could bring to a film, project or team.

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As a solo consultant selling your expertise, the market hasn’t quite evolved to such a standard.

Instead, we go around talking about our experiences.

Where we’ve worked.

Who we’ve worked with.

The results we’ve seen.

The insights learned from engagements.

We talk a lot.

Perhaps too much.

Then still get the question: “what do you actually do?”

And still ask ourselves: “what do I actually know?”

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What if you had “tape” of how you work with clients?

What if you had a portfolio that clients could flip through?

What if you had intellectual headshots?

Something a prospective client would see, and, like a director spotting their leading actor from a stack of photos, say “Yup, that’s our star.”

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An intellectual headshot is not too hard to come by with some reflection, iteration, and maybe a thought partner.

It’s simply a set of your unique insights, synthesized into a visual, shareable point-of-view.

It’s an instantly graspable marketing & sales asset that stays in your clients’ minds and gets you your “audition”

And a portfolio of a few of them can differentiate you in the market and turbocharge your business.

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Interested to learn more?

Join my free talk tomorrow at Lettuce.co’s Solo Summit.

I’ll be sharing all about the compounding benefits of creating intellectual headshots of your own, along with some real-world examples to bring it all home.

The talk synthesizes several frameworks released here in The Lightbulb, so you might recognize some familiar imagery 😉…

I’ll be on the virtual stage at 10:40a PT/1:40p ET/6:40p GMT (Wed. Feb. 26th)

💡

-Wes

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P.S. Stuck on nailing down your niche? Just 2 intro-priced slots left for NicheFinder!

If you’re ready to work together 1:1 to decisively select your niche with me and my proprietary ‘Goldilocks’ o3 model, I’m ready too.

Details are live on my website. Intro pricing is valid for March starts only.