I've been advocating a lot recently for solo consultants to elevate their visual game -- on LinkedIn, yes, but more broadly as well -- in your sales assets, your proposal decks, your client kickoffs.

There's simply no shorter path to get your expertise internalized in your clients' head than a good visual.

I have a standing offer going: run any of your visuals through my IRIS tool (ratemyvisual.com). If IRIS returns a top critique of "Genuinely Good," send it to me and I'll feature it here in The Lightbulb.

Lightbulber and scaling advisor for founders Connie Gao did just that -- she had not one but two visuals already featured on her website and LinkedIn, and IRIS just ate. them. up. (In a good way!)

For context, Connie, in her own words, "helps founders build teams who can execute at the founder's standards without everything bouncing back to them."

And to open up a dialogue with prospects in the market, she uses this:

This is a simple before/after that essentially sums up the exact pain point she addresses her path to resolution ("installing founder-level judgement in team")

Here's what IRIS had to say:

And Connie's second act is this:

A clear list of painful symptoms her founder clients are trudging through, and then a succinct naming of the urgent problem: "your company can't move faster than you."

That's enough to get a struggling founder to get on the phone, no?

IRIS's feedback agrees, and even offers some ways to elevate the visual execution:

Note in both examples -- they're not overly complex, hyper-comprehensive visuals.

They're not animated, gimmicky, or have a "McKinsey sheen."

Rather these visual assets are just a simplified distillation of Connie's view on her clients' painful problem, and engineered for instant resonance and sparking a first contact.

That's your visual mission.

​IRIS can help.​

​I can too.​

💡

-Wes

P.S. If you missed Tuesday, dig around my new hub at WesWheless.com for all my resources to guide your solo consulting journey.