So why all the focus on insights over knowledge/skills/experience?

As a solo consultant, your service is your product.

Your expertise is your tool.

And your insights are your currency.

Similar to carrying small bills on a trip abroad for buses, bellhops, and housekeepers, your insights will ‘buy’ your invitation into conversations, deals, and projects as you build your practice.

Drop a few unique insights, you nurture your leads.

Drop a few more insights, you get a first meeting.

A few more insights and you’re down the sales path.

A few more insights and perhaps you close the deal.

During a project, you’re both deploying and generating insights based on the work you do with your client.

You can then add those new insights to your stack of small bills, ready to be used on your next trip.

And the loop continues.

**Written from a parallel, pre-cashless universe

💡 = ( 📚 + 💪 + 🚶‍♀️) x 👓

-Wes