We often talk about ‘echo chambers’ as the idea of being surrounded only by others who agree with you.

Teeming with confirmation bias, teams can go full steam ahead with an idea they’ve convinced themselves is brilliant.

Then, even after months of collaboration and development, they find they’ve overlooked a critical piece of the puzzle.

One so glaring in hindsight they wonder how they all had the exact same blindspot.

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This doesn’t only happen in teams though.

In fact, an echo chamber gets even louder when there’s no one else in the room.

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As soloists, we have to be particularly on guard that we aren’t leading ourselves astray.

Not because we aren’t thinking critically. We do that constantly.

And not because we aren’t experts. We have proof of prowess in our domain.

We get led astray because innovating with free reign is intoxicating.

And vision gets blurry without a light slap of grounding reality.

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So, whether it’s designing a new service, considering a pivot of your niche, formulating a new POV, or simply writing a proposal…

A peer, a coach, a mastermind, or even a properly trained AI (!) can provide a priceless volley or two to keep us from blowing away.

But we have to invite the help.

Or else our own echo will drown us out.

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💡

-Wes

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