In the kitchen, what’s more versatile than an egg?

You can poach it, scramble it, hard boil it.

Over easy, over hard, sunny side up.

Omelette, breakfast sandwich, quiche.

Cookie dough, cake batter, pasta.

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But when left in the fridge

The egg’s value is entirely unrealized.

All paths are fully available.

But it’s all just potential.

Until you decide what to make.

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Your expertise is no different.

You can share it, package it, apply it.

In talks, books, interviews.

Workshops, courses, diagnostics.

Strategy, coaching, advising services.

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Your expertise is your carton of eggs.

Great to have in the fridge.

To call on, whenever and for whatever.

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But it’s all just potential.

Until you decide what to make.

💡

-Wes

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