Ever think we’re overthinking it all? Let’s get back to basics.

Case-in-point: this soloist’s flyer I saw at a park this weekend.

(Yes, this one was really in the wild.)

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Don’t let the simple business fool you.

It’s from the simple examples that we can learn how to really strip things down.

1. GTM / channel: Posted at a popular, dog-friendly trailhead
2. Show the product: A sample pet portrait.
3. Benefits first: “Elevate the aesthetic of your home” (implies you have a problem in that department 🤭)
4. Intro the offer: “...with an intricate portrait of your pet”
5. Features: Hand rendered, on ‘tree free’ cotton paper
6. Price: $45 for 5x7in
7. Call-to-action (CTA): Email them.

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Could you succinctly share those 7 steps for your main consulting service?

If not, where is your message getting bloated?

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💡

-Wes