Ever think we’re overthinking it all? Let’s get back to basics.

Case-in-point: this soloist’s flyer I saw at a park this weekend.

(Yes, this one was really in the wild.)

Don’t let the simple business fool you.

It’s from the simple examples that we can learn how to really strip things down.

1. GTM / channel: Posted at a popular, dog-friendly trailhead
2. Show the product: A sample pet portrait.
3. Benefits first: “Elevate the aesthetic of your home” (implies you have a problem in that department 🤭)
4. Intro the offer: “...with an intricate portrait of your pet”
5. Features: Hand rendered, on ‘tree free’ cotton paper
6. Price: $45 for 5x7in
7. Call-to-action (CTA): Email them.

Could you succinctly share those 7 steps for your main consulting service?

If not, where is your message getting bloated?

💡

-Wes