A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
đź’ˇ Be the Sagrada Familia
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If you’re sitting stuck, thinking your IP isn’t ready for prime time… Think of the Sagrada Familia in Barcelona. Designed by Antoni Gaudi in the late 1800s, the iconic Catholic basilica is still under construction after 142 years. But that hasn’t kept her from owning it, opening her doors, and welcoming 3 million visitors annually to take a look around. The kicker? Construction is now being funded by those same tourists visiting the unfinished church. Talk about a self-fulfilling prophecy! Similarly, your IP is perpetually under construction. Continuous revisions will be informed by your client work and your audience. But not if you wait for it to be 'done.' Get an early draft out there, and keep spinning your loop. 💡 -Wes |
đź’ˇ The Lightbulb
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.