A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
đĄ 'Booked and busy' is a trap
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In your early days of solo consulting, thereâs a tendency to want to stay âstaffedâ. 10 hours a week here, stacked with 20 hours a week there. Etc. String together enough contracts and youâll get yourself to the presumed holy grail⌠âSold outâ or âBooked and busyâ And if you find yourself billing more per month than your old corporate salary, bingo. The focus on staying staffed is an unfortunate holdover from an employee mindset. It means youâre trying to make the most revenue out of a set xx-hour work week. Itâs understandable - besides, unbilled time âexpiresâ, right? What a waste. Well, not quite. When you shift into a business-owner mindset as a solo consultant, your product isnât your time. Your product is your expertise. Rather than finding the market-supported rate for your time⌠You seek the market-supported value of your insights & IP⌠And if you can deliver your product in the shortest amount of time, thatâs the real holy grail. Because unbilled time actually isn't a waste. Unbilled time is reclaimed time, and thatâs compensation in itself. đĄ -Wes |
đĄ The Lightbulb
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.