A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
š” 'Booked and busy' is a trap
|
In your early days of solo consulting, thereās a tendency to want to stay āstaffedā. 10 hours a week here, stacked with 20 hours a week there. Etc. String together enough contracts and youāll get yourself to the presumed holy grailā¦ āSold outā or āBooked and busyā And if you find yourself billing more per month than your old corporate salary, bingo. The focus on staying staffed is an unfortunate holdover from an employee mindset. It means youāre trying to make the most revenue out of a set xx-hour work week. Itās understandable - besides, unbilled time āexpiresā, right? What a waste. Well, not quite. When you shift into a business-owner mindset as a solo consultant, your product isnāt your time. Your product is your expertise. Rather than finding the market-supported rate for your timeā¦ You seek the market-supported value of your insights & IPā¦ And if you can deliver your product in the shortest amount of time, thatās the real holy grail. Because unbilled time actually isn't a waste. Unbilled time is reclaimed time, and thatās compensation in itself. š” -Wes |
š” The Lightbulb
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.