So, you’ve identified your unique X-ray vision—the trends, patterns, and red flags within your domain that you see immediately and others don’t.

However, you might still think, “These issues are so apparent, nobody’s going to pay me to point this out.”

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This is imposter syndrome, loud and clear.

You think, “I don’t know how anyone else couldn’t see this.”

Or, “this is so simple I could set them in the right direction with one conversation.”

Or worse, you fear being “that consultant” who fools everyone by stating the obvious and collecting a check. (See Veep’s Karen Collins above 👆 - “My specialty? Common sense.”)

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When you entertain these thoughts, you forget that people don’t think about your specific domain on a daily basis like you do.

You forget that there are a lot of spinning plates that can cloud a client’s vision.

You forget that your career experiences up to this point have slowly but surely, turn by turn, refined a high-precision lens that allows you to spot problems, craft hypotheses, and navigate toward solutions.

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So, maybe your clients don’t see the issues right in front of them.

Maybe they do, and don’t care.

Maybe they do, and don’t know what to do about them.

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Whatever the case, you’ll have to ditch the self-doubt and recognize the value of your unique perspective—at least in principle—before you can start to design a helpful service around it.

💡

-Wes

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