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đź’ˇ The Lightbulb

đź’ˇ BYO-IP


When you work for a big consulting firm, you get a lot of perks.

I’m not talking about the travel, the credit card miles, and the blue-chip clients — though those are all wonderful.

I’m talking about the deep expertise and intellectual property these firms have developed over decades.

Hundreds of expert partners. Thousands of projects. Millions of billable hours. Frameworks galore. Playbooks a plenty.

It’s this aggregate IP that lands the firm client engagements that then afford you those fancy flights, hotels, meals, and upgrades.

And it’s totally designed for you to show up as a generalist consultant, leverage the firm’s IP and deliver for the client.

But when you’re out on your own as a solo consultant, you have to BYO-IP.

  • What’s your unique POV on the client problem? Not your firm’s POV.
  • What’s your path to resolution? Not your firm’s path.
  • How do you get the client from A to B?
  • What do you see as the risks?
  • How can you manage those risks?

Your IP gives you the authority to play in the big leagues.

Are you equipped for the game?

đź’ˇ

-Wes

đź’ˇ The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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