profile

💡 The Lightbulb

💡 Cheesecake revisited


Perhaps there’s an entire Cheesecake Factory menu within your specialization. 🤯

From Philip Morgan’s ‘Positioning Manual for Indie Consultants’:

“On its surface, [vertical specialization] does seem like a limiting choice, but if you’ve never gone beyond a surface level of expertise, I can understand how you’d have trouble seeing the richness that lies beneath.

It’s like seeing a small. plain-looking mouth of a cave and not knowing that what actually lies beyond the mouth of the cave is a fascinating, complex system of caverns, sparkling with jewel-like mineral formations. Most vertical specializations will be just as interesting if you go deep enough.

💡

-Wes

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

Share this page