A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
Perhaps thereās an entire Cheesecake Factory menu within your specialization. 𤯠From Philip Morganās āPositioning Manual for Indie Consultantsā: āOn its surface, [vertical specialization] does seem like a limiting choice, but if youāve never gone beyond a surface level of expertise, I can understand how youād have trouble seeing the richness that lies beneath. ā Itās like seeing a small. plain-looking mouth of a cave and not knowing that what actually lies beyond the mouth of the cave is a fascinating, complex system of caverns, sparkling with jewel-like mineral formations. Most vertical specializations will be just as interesting if you go deep enough.ā š” -Wes |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.