A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
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Perhaps thereās an entire Cheesecake Factory menu within your specialization. 𤯠From Philip Morganās āPositioning Manual for Indie Consultantsā: āOn its surface, [vertical specialization] does seem like a limiting choice, but if youāve never gone beyond a surface level of expertise, I can understand how youād have trouble seeing the richness that lies beneath. ā Itās like seeing a small. plain-looking mouth of a cave and not knowing that what actually lies beyond the mouth of the cave is a fascinating, complex system of caverns, sparkling with jewel-like mineral formations. Most vertical specializations will be just as interesting if you go deep enough.ā š” -Wes |
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.