In statistics, the general rule of thumb is that the more data in your set, the stronger the conclusions or trends you can draw out your analysis. (Assuming your data is “good”, of course.)

A scatterplot of n=5 won’t weed out the noise in the way a sample of n=100 would.

Get to n=1000 and the picture comes even more into focus.

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Now extrapolate that out to the millions of micro-experiences you’ve had in your domain.

Every day at a corporate job.

Every meeting you’ve led.

Every industry article you’ve read.

Every talk you’ve given.

Every client signal you’ve clocked and addressed.

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Each of these is data point.

Some cool stories.

And across n=millions, you’ve unconsciously managed to build a super-tight trendline through your experiences.

You talk around it effortlessly, which makes it even tighter.

A constantly growing, constantly tightening spine of expertise.

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But most don’t take the time to zoom out and say ‘what is the shape of this thing?’

And ironically, the overarching shape is exactly what your clients are desperate to know.

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Your experiences are what you’ve lived.

Interesting, but don’t stop there.

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Your insights are the curve you think you see across them.

Illuminating, but don’t stop there either.

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Your approach is the synthesized POV on how that curve could be applied to someone else’s context.

That’s where impact is made.

Where a-ha’s are born.

And where value is created.

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How readily could you share your approach?

If you can't, you may just be resting on a bunch of 'cool stories', bro.

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💡

-Wes

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P.S. Ready to go from 'cool stories' to magnetic visual IP assets?

That's exactly what I do with clients one-on-one in my 1:1 Headshot sprint.

​Book a free call to see if it's a good fit.