We’re all familiar with cord-cutting.

Fed up with ever-increasing cable TV prices and a structural lack of alternatives, you finally snap and say,

"That’s it, I’m doing this on my own."

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Armed with a broadband connection and a blank slate, you start curating the entertainment services that uniquely fit your interests.

You feel alive with agency over what you opt into and what you don’t.

Enjoying the spoils of saving money in the process.

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Then, what happens over time?

You keep adding services.

There are seemingly more options emerging every day.

Each asking for more and more of your wallet in micro-increments.

And slowly but suddenly, you’re bloated once again.

Back to where you started.

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Your cord is cut, but you’re just as anchored.

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You know where this is going…

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You played the corporate game for a while.

This was the default, and for most of your career, you went along with it.

There were plenty of positive experiences, personal development, and deep connections.

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But there was also the underlying acquiescence of playing a game of someone else’s design.

Guardrails and established norms promised a win-win.

But one that was always necessarily tilted in the org's favor.

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Eventually, there’s a trigger point where enough is enough.

You cut the cord and walk away.

With your network, your insights, and your IP.

Free to curate your next career phase however you’d like.

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You might quickly find the first one or two services you’d like to bring into your lineup.

But there are going to be many more that look enticing.

A live-wire of inbound opportunities of all shapes and sizes.

Each as tantalizing as the next.

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You’ll feel alive with agency and opportunity.

You’ll feel like you have the bandwidth for it all, or at least to sample and see.

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But if you’re not careful, you’ll become just as trapped as before.

Splintered and spread thin, once again submitting to your surroundings.

Rather than curating your own.

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Cutting the corporate cord, you sought a cleaner life.

An uncomplicated connection between your expertise, your mission, and your reward.

Do you have the clarity and focus to keep this tidy?

Do you have the discipline to hone into one core lane?

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One that best deploys your hard-earned expertise?

One that helps others deeply?

One that feeds your energy?

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Simply put, are you plugged into you?

💡

-Wes

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P.S. Want to kick around ideas about your service design or positioning?
​Book a free 45-minute strategy call with me whenever you're ready. No sales.