I’m not a golfer, but I did watch a LOT of “The Price is Right” as a kid.

For those unfamiliar, it’s a legendary weekday morning game show where contestants are quizzed on the retail prices of everyday grocery items in exchange for prizes.

In the fan-favorite pricing game “Hole in One”, a contestant had the opportunity to win “🗣️ A NEW CAR!!!” if they were able to make a golf putt in one stroke.

Before attempting the critical shot, though, the contestant would be asked to guess the prices of grocery items.

For each price they guessed correctly, they could take the pivotal shot from closer to the cup.

The object, of course, was to take the shot from the closest line and maximize their ability to make the “Hole in One.” They win a car. The audience goes wild.

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When selecting work as an expert or consultant, it’s important to maximize your ability to deliver value for your client.

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As you stray from your area of expertise, you are:

⬆️ Increasing the distance of your putt, and

⬇️ Decreasing your probability of making the Hole in One for your client

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Keep yourself on the green. As close to the cup as possible.

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Oh, and remember to keep tabs on your grocery prices.

💡

-Wes