Here’s another one of those signature frameworks that just shocks you with its simplicity.

It’s from Bill Perkins, author of ‘Die with Zero: Getting All You Can From Your Money and Your Life.

Yup, quite a title, but you immediately start to get his drift.

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The overarching premise of his work (and book) is that there are two counteracting forces at play in life:

Your wealth, which grows over time

And your health, which declines over time.

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Separately, we can all grasp each concept.

Even taken together, we can intellectually recognize the friction and implied tradeoffs.

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But when presented together visually, the powerful insight really comes out:

• There’s a finite number of activities that you’ll have both the wealth and health to take part in

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And further, because this is a time series, you’re immediately called to identify where you fall on this chart based on your age.

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Then comes the big implied question:

What action do you want to take from there:

• Prioritize activities that increase your health?
• Rethink your financial strategies to build wealth earlier?
• Review your professional plans to retire earlier?
• Recalibrate your day-to-day to go paddle-boarding in the middle of the afternoon while you still can?

All these wheels get set in motion from a presentation of two simple curves.

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What if you could distill something just as intellectually provocative within your domain?

How might it reshape your first conversation with a prospect?

What actions might it inspire them to consider?

How might it shift who comes to you in the first place?

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You know the dynamics at play underneath your clients’ most pressing and costly problems.

Bring them to the surface, visually, and let the real conversation begin.

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💡

-Wes

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P.S. These are the type of visual IP assets that come out of my 'Intellectual Headshots' sprint​

I ask you questions about how you see your domain.

And together we distill that into a visual narrative custom-designed to telegraph your expertise and spark deep meaningful client conversations.

Beats a wall of text on your website, or cold anxious pitch, does it not?

If you're curious to learn more, I have a few complimentary consults remaining for the year.

Two January Sprints are still open - claim yours at 2025 rates if you book in December. (That's $500 off.)