‘Consultant’ is a nebulous term that can mean many things across contexts.

​Yesterday’s email introduced 5 'helper personas' that fit under the consultant umbrella.

Understanding which persona you seek to address can help clarify the type of service you’re offering.

• DFY - the consultant takes full ownership of a client’s problem
• DWY - the consultant collaborates with the client to resolve a problem
• DIY - the consultant guides the client on how to navigate a problem

Why does the service model matter?

The service model will inform:

• Your engagement structure
• Your deliverables
• Your revenue model
• Your capacity allocation
• Your optimal # of clients
• Your positioning vs. competing alternatives

Under this lens, which of these personas/service models have you been operating as in recent engagements?

Which would be most ideal for you?

Why?

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Note: your service model will NOT dictate your absolute fees (e.g. DFY isn’t inherently cheaper or more expensive than DIY) — more on this to come.

💡

-Wes