Have you ever heard of a doctor picking up a dental shift?

A civil engineer taking on a software coding internship?

A commercial real estate broker selling houses?

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Pretty silly. Certainly inefficient. In some cases illegal.

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While you typically won't face jail time for taking on a consulting project outside of your expertise, the question remains: why would you?

• Some will cite cash flow reasons.
• Others claim searching for diversification or product-market fit.
• Still others just don’t like to say no to work.

All could be valid for your situation. And no one’s here to tell you how to run your business. That’s the beauty of self-employment.

However, there are more and less efficient strategies for allocating your time.

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Simply put:

The further you stray from your expertise → the less value you’re able to deliver

Less value → lower rates

Lower rates → more work to reach your revenue goals

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More work + lower rates. Would you accept this from a full-time employer?

💡

-Wes