\n
If you just joined, perhaps because of listening to the Doing Daily episode, welcome!
\nI’m so glad to have you here, and I look forward to hearing from you. As you may have heard, replies are always welcome :)
\nAnd please know that posts like this one (i.e., admin, link-heavy, or meta ‘all-about-Wes’ emails) are few and very far between.
\nAs you settle in, you may find these popular posts from the archive to be a helpful crash course on some concepts I reference frequently.
\n
\nAnd with that, back to our regular programming tomorrow. 🙏
\n💡
\n-Wes
\n\n","recentPosts":[{"id":8661245,"title":"💡 Q&A: Fractional exec engagements","slug":"q-a-fractional-exec-engagements","status":"published","readingTime":2,"campaignCompletedAt":"2025-04-04T20:21:42.000Z","publishedAt":"2025-04-04T20:21:42.000Z","orderByDate":"2025-04-04T20:21:42.000Z","timeAgo":"2 days","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/wHsEHpkx1MxMGWZJs2MwTm/email","thumbnailAlt":"","path":"posts/q-a-fractional-exec-engagements","url":"https://thelightbulb.developmyip.com/posts/q-a-fractional-exec-engagements","isPaid":null,"introContent":"As promised, here’s a bit of the fresh Q&A from my talk at Chief yesterday on the fractional executive consulting model: “How do you price fractional work aside from just converting an annual salary into an hourly rate? When do you use a retainer?” The most advantageous pricing approach for a fractional executive (and for the client as well) is a monthly retainer. This gets you out of the chore of time tracking, the pain of haggling over an hourly rate, and the perverse incentive of lower...","campaignId":18971768,"publicationId":15532324,"metaDescription":""},{"id":8651359,"title":"💡 Questions = feedback","slug":"questions-feedback","status":"published","readingTime":1,"campaignCompletedAt":"2025-04-04T00:06:46.000Z","publishedAt":"2025-04-04T00:06:46.000Z","orderByDate":"2025-04-04T00:06:46.000Z","timeAgo":"3 days","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/95824L7Ds3qUWxwaeTw6RP/email","thumbnailAlt":"short-coated brown dog","path":"posts/questions-feedback","url":"https://thelightbulb.developmyip.com/posts/questions-feedback","isPaid":null,"introContent":"During my time at Expedia, I built and taught an in-person course for fellow product managers about internationalization. Not globalization. Not localization. Not market expansion. A very technical engineering discipline called internationalization (i18n for short) that, in short, makes it easy for the same code to be localized into country- and language-specific formats. Sound boring? Depends on who you ask. The fun part, though, was traveling around with my manager Mark to different offices...","campaignId":18960099,"publicationId":15520515,"metaDescription":""},{"id":8634328,"title":"💡 One prank, two reactions","slug":"one-prank-two-reactions","status":"published","readingTime":1,"campaignCompletedAt":"2025-04-02T16:43:41.000Z","publishedAt":"2025-04-02T16:43:41.000Z","orderByDate":"2025-04-02T16:43:41.000Z","timeAgo":"4 days","thumbnailUrl":"https://embed.filekitcdn.com/e/dRt5QW5T7jhDvbCDfjC4Wz/oMvq8Smoe4RihsYWLqLND9/email","thumbnailAlt":"","path":"posts/one-prank-two-reactions","url":"https://thelightbulb.developmyip.com/posts/one-prank-two-reactions","isPaid":null,"introContent":"I hadn’t planned on using today's Lightbulb deconstructing a silly April Fool’s email, but you might find it interesting that I got two completely different reactions to yesterday’s faux “Lights Out” announcement. From folks on this list, I got a bunch of replies like: “I panicked!” “You scared me for a second.” “Thank god it’s April 1!” All in all, you got the joke. Later in the day, I cross-posted it to LinkedIn, where 10x as many people saw it, easily my best performing post this year....","campaignId":18939897,"publicationId":15500216,"metaDescription":""}],"newsletter":{"formId":6449749,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://thelightbulb.developmyip.com/posts/doing-daily-the-most-popular-lightbulbs","creatorProfileName":"💡 The Lightbulb","creatorProfileId":1564896}A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
Been reading my emails a while? I’ve got something for you. Just joined? I’ve got something for you too. If you’ve been reading a while, and perhaps considering your own content practice, you might be interested in an interview I did with Jonathan Stark last week about my first 100 days of writing 💡 The Lightbulb. I wrote a short retro on this a couple weeks ago. My conversation with Jonathan went even deeper around:
Check out the episode of Doing Daily here. [Unpaid plug] Jonathan has another cohort of his 5-day Email 365 workshop starting August 12, which I highly recommend. It gave me the structure and support to get this series off the ground. If nothing else, I’d recommend getting on his daily list — you’ll never think about your pricing the same way again. If you just joined, perhaps because of listening to the Doing Daily episode, welcome! I’m so glad to have you here, and I look forward to hearing from you. As you may have heard, replies are always welcome :) And please know that posts like this one (i.e., admin, link-heavy, or meta ‘all-about-Wes’ emails) are few and very far between. As you settle in, you may find these popular posts from the archive to be a helpful crash course on some concepts I reference frequently.
And with that, back to our regular programming tomorrow. 🙏 💡 -Wes |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.