I got an out-of-the-blue email yesterday from a former client, Richard, excited to share that he had updated his consultancy’s website to now prominently features the intellectual headshots we built together last summer.

In fact, the visuals replaced and elevated the entire ‘Our Services’ page - and it looks amazing.

Here’s some context on Richard’s practice, Rogers MacJohn:

• He’s in a very niche domain — agricultural and economic development in developing nations
• His stakeholders are broad — governments, corporations, NGOs, donors
• His firm’s role is very layered — they research, strategize, facilitate and advise
• His expertise is deep - 15+ years in this niche practice

All those characteristics combined made it very difficult to succinctly convey the firm’s point of view, positioning, and value proposition.

He and his team attend conferences and publish papers, but it’s all quite verbal and long-form, which is limiting.

So Richard approached me to help tell that story visually.

There’s something about visual distillation that forces clarity.

What you know in your head is often different than a first-round mockup, and you have to articulate why.

And you almost have to do this with someone outside your domain who can synthesize upwards and pull you out of the depths of your expertise.

We did just that and created a set of memorable, evergreen visuals that now telegraph his firm's POV, ensuring his prospects are aligned and onboarded well before the first call.

And all in a matter of minutes — not 2-3 sales calls over multiple months.

Check out Richard’s full set of visual assets at rogersmacjohn.com/our-services​

If you’ve been considering "sitting" for your Intellectual Headshots for a while, a summer slowdown can be the perfect time.

And it’s easier than ever to get started — the first step is a $450 Positioning Close-Up -- credited to your full Headshots package if you decide to continue.

Even if not, the Close-Up brief on its own still provides a valuable review and refinement of your core narrative.

For more information and to book a fit call, visit developmyip.com.

💡

-Wes