Yesterday I explored the see-saw between insights and agility.

Big companies have lots of data to base decisions on, but can be slow to act.

Soloists can shift gears quickly, but have to do so on limited evidence.

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If you serve small-to-medium-sized businesses (SMBs), they sit somewhere in the middle.

They may have some growing corporate heft to carry around, but are mostly nimble.

They may have started to develop a knowledge base around their business, but it takes time.

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That’s where you come in.

No, you’re not going to back in a moving truck with filing cabinets full of data for them.

Instead, you have a hard-earned and highly-portable library of insights perfectly suited to fill their knowledge gaps.

To drive exceedingly more confident decisions, in short order.

And it’s sitting right between your ears.

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When thinking about the value of your expertise, crafting your messaging, setting your pricing…

Remember that you’re empowering your client to break through an insights frontier and punch above their weight.

What’s the value of that?

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💡

-Wes

P.S. - Final March NicheFinder slot up for grabs (March 17)
One week 1:1 in-the-weeds sprint to find your consulting lane + one month of direct coaching access. Details here.