On Monday, I talked about modern ‘cave drawings’ - getting things out of your head and synthesized into simple, visual form.

Then yesterday, I talked about the escaping the ‘savior client’ cycle - the one that’s keeping you from committing to a decisive niche.

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The common thread? Clarity.

In your lane. In your message. And in your thinking.

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But this clarity’s not just for you.

It’s bi-directional.

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Just as there’s comfort in having a clear lane and strategy for your business…

…your clients seek the clarity to find you easily when they’re in need

…and to know quickly that you’re the exact right fit.

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Just as it feels great to articulate your POV through crisp Headshots and IP…

…your clients crave to see the solution as clearly as you do

…and trust that you can guide them there.

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When you fog up your own glasses.

You fog up theirs as well.

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But wipe them clean.

And you’ll both see the same path.

Together.

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💡

-Wes