Potential ICPs — check.

Articulating their acute, human pain — check.

Shelving ICPs & pain points that are non-urgent — check.

So now the question: what will an engagement with your ICP actually look like?

This spills us into the “ICP to MVP” Lightbulb mini-series I released in July that covers step-by-step how to:

• develop a service hypothesis
• validate it with a listening tour
• and refine it into a minimum viable service

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If you subscribed after early July, enjoy the series at your leisure at the links below.

Each is a ~1 min read, with a bit of homework in between.

• ​Sketching your service skeleton​
• ​Crafting your service hypothesis​
  • [Free template - Email me your link after you complete it for a free async review]
• ​Preparing for a listening tour​
• ​Conducting a listening tour​
• ​Molding the MVP of your service​

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If you were already subscribed in July, take another spin through the series. A lot can happen in two months!

• Did you get stuck the first time around?
• Did you skip the listening tour?
• Has your POV on the problem space changed?
• Are you looking to expand to an additional target?

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Either way, this 5-post series is the pen-to-paper crux of the service design and refinement process.

See what you come up with on your own, and if you want to kick around ideas with me on a free strategy call, I’m here when you’re ready.

💡

-Wes