“Gracias para vivar en la casa…”

If you’ve seen Bridesmaids, you know the reference.

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Annie (Kristen Wiig) is giving a toast at her best friend’s engagement party and quickly gets into a speech-off with rival bridesmaid Helen, each trying to prove how close they are to the bride.

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At one point, Helen delivers a heartfelt message in Thai from a recent trip to Bangkok…

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And not to be outdone, Annie launches into a rambling mess of mangled Spanish.

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It keeps going.

And going.

And going.

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Now, we may not start speaking in tongues on a client call…

But we do sometimes go on too long.

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We’ve made the point.

They’re nodding.

They’re running with it.

And yet, we keep talking.

To make sure it really lands.

Or maybe to convince ourselves it does.

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Cutting yourself off takes practice.

Sometimes that means preparing crisp talking points in advance.

Sometimes it means giving them the floor.

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But you can do both by showing something instead.

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A thoughtful framework.

A diagram that IDs their pain and points toward possibility.

A simple 2x2.

A loop.

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Visuals, or 'intellectual headshots', speak for us, and can be both a brake and an accelerator.

They stop the ramble while also inviting dialogue.

They give shape to a problem, without drowning it in words.

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We’re still in the business of talking.

But a great visual can frame, pivot, or steer the conversation forward...

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Before your words turn to mush....

Or someone cuts your mic.

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💡

-Wes

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P.S. Want to stop your ramble, visually? The IP Builder Sprint might be a good fit.

If you are currently serving a niche, I guarantee you already have Headshot-worthy concepts swirling around in your head.

​Book a free call to discuss what we could extract and visualize together, one-on-one.