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💡 The Lightbulb

💡 Growing a chair


This furniture takes a decade to grow.

The idea immediately drew me in, fully cognizant of the clickbait headline.

And in the subsequent 3-minute mini-feature on CNN, British couple Alice & Gavin Munro shared about their company Full Grown, where they grow trees into chairs.

Or actually, grow chairs out of trees.

And yes, each piece can take up to a decade.

Sounds crazy, right? Impractical for sure.

Planting. Nurturing. Grafting. Molding.

But there’s something refreshing about taking the opposite of a shortcut.

The patience.

The long-term vision.

The resistance to mass-production.

The appreciation of time as a critical ingredient for success.

And on the other side of that slow, deliberate process?

A truly unique work of art.

Which also happens to be highly functional and exceptionally valuable.

Remind you of anything?

You spent week after week.

Meeting after meeting.

Performance review to performance review.

For what? Not just a paycheck.

You had a vision of what your career might look like a couple decades out.

Even if you didn't announce it out loud, you kept inching toward it.

Now, you look down, and what’s grown underneath you?

Perhaps not precisely what you imagined, but instead...

A foundation of expertise built day-by-day, insight-by-insight.

A truly unique work of art.

Which also happens to be highly functional and exceptionally valuable.

Go ahead, have a seat.

Sit comfortably on it.

But don't sell it short.

💡

-Wes

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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