A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
βThis furniture takes a decade to grow.β The idea immediately drew me in, fully cognizant of the clickbait headline. And in the subsequent 3-minute mini-feature on CNN, British couple Alice & Gavin Munro shared about their company Full Grown, where they grow trees into chairs. Or actually, grow chairs out of trees. And yes, each piece can take up to a decade. β Sounds crazy, right? Impractical for sure. Planting. Nurturing. Grafting. Molding. But thereβs something refreshing about taking the opposite of a shortcut. The patience. The long-term vision. The resistance to mass-production. The appreciation of time as a critical ingredient for success. β And on the other side of that slow, deliberate process? A truly unique work of art. Which also happens to be highly functional and exceptionally valuable. β Remind you of anything? You spent week after week. Meeting after meeting. Performance review to performance review. For what? Not just a paycheck. You had a vision of what your career might look like a couple decades out. Even if you didn't announce it out loud, you kept inching toward it. β Now, you look down, and whatβs grown underneath you? Perhaps not precisely what you imagined, but instead... A foundation of expertise built day-by-day, insight-by-insight. A truly unique work of art. Which also happens to be highly functional and exceptionally valuable. β Go ahead, have a seat. Sit comfortably on it. But don't sell it short. β π‘ -Wes |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.