I caught author Ben Angel’s session at today’s Solo Summit, put on by Lettuce.co - the topic was AI That Actually Works: Tech Investment for Solos

Ben had a lot of fresh insights to share about how AI will undoubtedly change the type of work we’ll do as consultants. He’s even written a book about it, The Wolf is at the Door.

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With my eyes always peeled for unique visuals, I found this rather understated framework to be quite an effective framing for his talk:

Essentially, he’s saying you can fall into one of two camps re: AI adoption.

And while this slide is pretty text-heavy, it plainly establishes Ben’s POV, and even more importantly, it naturally forces you to pick a side.

Do you want to be a ‘rookie’? Or do you want to be a ‘future-maker’?

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This set the tone for the rest of the talk, where he discussed different tools and automation opportunities that can set soloists up well in our changing industry.

Then he came back to it 30 minutes later, asking the same question again.

And closed with a slide detailing his 30-day sprint, cleanly broken up over the same visual layout - weeks 1-2 to get you past ‘rookie’ stage, and Weeks 3-4 to get you to ‘future-maker’.

So, in two visuals,

• He established a vocabulary
• He set the context of a binary choice
• Made his argument for moving from one side to another
• Soft-pitched his paid transformation offer with a visual overlay

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Pretty simple. Pretty slick.

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(I believe all of today’s Solo Summit talks will be available on-demand in the coming days - check solosummit.lettuce.co)

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💡

-Wes

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P.S. Good frameworks look wildly simple - but it takes work to get there

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