Yesterday, I used James Clear’s Atomic Habits as an example of synthesizing one’s insights into a signature piece of IP and the impact that it can have on your business trajectory.

But guess what - your job is so much easier than his.

High-profile thought leaders like James Clear, Brene Brown, and Adam Grant are brilliant minds well-deserving of their commercial success and ubiquity.

But to play at that level, you’re playing in the sandbox of solving universal human problems.

Researching, deriving, iterating, and publishing a one-size-fits-all solution for a universal problem is extremely difficult.

Hence, the outsized return when you arrive at something that sticks.

But as a consultant building your IP, you can scale that way, way down.

You get to focus on a solution for just one problem, that matters urgently to a relatively tiny cross-section of the universe.

And best of all, the solution is already in your head.

It’s simply your POV, based on your unique experiences and insights.

What's stopping you?

💡

-Wes