💡 Jerry's apartment was too small

Published 6 months ago • 1 min read

Struggling to heed the advice to niche down your consulting offer? Feel like you’ll be trapped, limited, or even bored?

You might have some allies in the cast of Seinfeld.

If you’re a fan of the classic 90s 'show about nothing,' you know that a large amount of the series took place in the living room of Jerry’s apartment.

A pretty spacious floor plan by New York standards, but in many ways, an actor’s nightmare.

On a recent episode of Hot Ones (TikTok, 1 min), Julia Louis-Dreyfus explains:

"What we were always challenged by was, as soon as you walk into the apartment, what are you supposed to do? 'What business am I going to find to do in this apartment?' You're not just going to come in and sit on the couch every time...

"…which is why I often would go to the refrigerator and just find things or even just go and look in the refrigerator and not do anything, but we were limited, and we had to be creative about it.”

The clip also adds that Jason Alexander (”George”) has said that if they knew the show would run for nine seasons, they’d have made the apartment bigger.

Now, you’ve heard the advice a thousand times to niche down in order to scale up.

But somewhere in your mind, you resist because you see yourself boxed in down the line.

When you hit this mental roadblock (that’s all it is, by the way), think about all the magic, memories, and inane conversations that played out in that tiny apartment over nine years and 180 episodes.

Boundaries breed consistency and creativity.

And as a backstop, remember that unlike Seinfeld, you don’t have millions of people watching you…

You can find a new “apartment” later on if it really doesn’t work out.

💡

-Wes

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💡 The Lightbulb

💡 Jerry's apartment was too small

💡 The Lightbulb