X-ray vision is fun and all, but diagnosing a client problem is just the beginning.

Imagine if a therapist said, “You have a lot of unresolved trauma”, followed by, “And we’re out of time for today.”

Or if a financial advisor told you, “You’re not on track for early retirement,” then said, “Thanks for coming in.”

Now, there’s certainly value in a structured diagnosis from an expert like yourself, but a diagnosis without a recommendation is just a critique.

Like a chef telling you the dish you made wasn’t good, without teaching you how to improve. Not very helpful.

As a consultant, you have not one but three jobs to complete before you get the chance to have any monetizable impact:

1. Diagnose the pain
2. Paint the picture of relief
3. Prescribe the path forward

While these may sound obvious, remember that each of these three jobs is an opportunity to communicate your differentiated value.

• How you see the problem
• What you believe to be the ideal end-state
• Your approach for how to get there

Collectively, guess what those three things comprise…

Your IP.

Not so scary, is it?

💡

-Wes