A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
💡 Leveraging robo-critics
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I’m not going to be outsourcing visual creativity to an AI tool anytime soon. But, I really wouldn’t mind a virtual critique by a few “robo-critics” before things go out the door. Over the weekend, I was inspired by Charlie Hill’s newsletter issue titled ‘Stop asking AI ‘What do you think?”’ where he offers a bunch of ways to avoid chatbots from leading you astray. Admittedly, I’ve asked Chat/Claude ‘what do you think’ frequently on a lot of things, including early visual drafts, and typically it’s helpful, even recognizing it comes with an extra scoop of confirmation bias. But running with Charlie’s idea of setting up a panel of synthetic opinions, I immediately started getting more useful viewpoints, rather than what Claude thought I might want to hear. I gave Claude Friday’s Headshot (the socket wrench one) along with the following prompt: I published this 'Intellectual Headshot' yesterday. My audience is mainly independent consultants (or aspiring ones) who subscribe for my take on the solo consulting experience, and also, more recently, tips/critiques/examples/philosophy about using visuals to monetize your expertise. Come up with personas of 3-4 of my readers and tell me what they are. Then, review this Headshot as each persona, and tell me 1) what this Headshot might spark in their minds, and 2) how much they'd like or dislike the visual and why. Make sure the personas include a 'Wes superfan' and a 'cynic' - the others are up to you. Note: all of my Headshots have this same distinct style/accent (simple, minimalist, icon-forward), so don't judge the style. But rather how it lands. In other words, does this 'turn on a Lightbulb' for them. And instantly, there was my panel: Followed by their reviews: As you can see, Derek the Cynic is going to be hard to win over. I continued to ask the panel to evaluate prior weeks’ Headshots, and it gave me a bunch of ideas to uplevel some of them with minor tweaks. Now, I know I can’t please all my robo-critics, and nothing can truly replicate real human feedback, but this type of instant-critique system can be super helpful, especially for a soloist. Think about how you might benefit from a faux panel on proposals, posts, or yes, your own visuals. Warning: Even synthetic feedback can sting. 🐝 Btw, Derek’s favorite Headshot of the bunch? "Burnout" - the one with the telescopes. As Claude relayed, “This one gets him, and he's mildly annoyed that it does. 8/10” 💡 -Wes |
💡 The Lightbulb
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.