I found Jonathan Stark and his trove of content on effectively Day 0 of my solo consulting practice.

Desperately cobbling together a proposal for a hot inbound lead, his published guidance on proposals and pricing helped me out immensely.

A year later, he inspired me to start writing this daily email as a means to build authority, an audience, and an IP library all at once.

And now a couple years on, I got to talk to Jonathan on Ditching Hourly about my new book, The Expert's Privilege, largely born out of ideas and frameworks developed in public here in 💡 The Lightbulb.

Whether you've been around here for a while, or just found me, listen in as we go deep on the power of acquired expertise, the tragic undervaluing of it in the typical corporate grid, and even some fresh takeaways about the book-writing process and launch.

​Listen here:​

​(Or direct link to Spotify)​

• (00:00) - Introduction
• (01:35) - Wes's Move From Corporate to Consulting
• (03:48) - Pivoting Toward Solo Consultants
• (06:16) - Daily Email, Authority, and Visual IP
• (11:46) - "The Expert's Privilege" defined
• (18:36) - Why Corporate Experts Undervalue Their Skills
• (23:23) - Excavating Your Expertise
• (27:18) - Finding Your Zone of Genius
• (32:44) - From Self-Examination to Market Validation
• (35:30) - What to Do Before You Leave Corporate
• (40:22) - A Book Is for Someone
• (44:23) - Writing the Book With Support
• (52:06) - Book Launch Strategy and Early Results

Thanks, Jonathan, for having me back.

💡

-Wes

P.S. If you haven't picked up the book, check out the fresh reviews (and last days of launch pricing on Kindle) on Amazon at buywesbook.com​