About half my clients opt to deploy themselves as fractional executives (vs. project-based consultants), but 'fractional' in itself is not a niche or market position.

You still need to narrow down what problem(s) you solve, and for whom.

And then, of course, you need to telegraph your unique point of view to your selected corner of the market.

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So, I was happy to walk through all of this with Amanda Nizzere on the Female Fractionals podcast.

We covered:

• Why fear holds people back from specializing, and the mindset shifts to move through it
• The 5 ways niching down can immediately start improving your business
• What “IP” really means (spoiler: it’s not just books and trademarks)
• How intellectual headshots can do your selling before you ever show up
• How my 2-week IP Builder Sprint helps consultants create clarity and momentum fast

Amanda also closes with a fun, signature rapid-fire round where I shared a bit about my early days as a Blockbuster clerk, and why there’s a literal bell on my desk. 🛎️

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Check out the full episode on Spotify or YouTube.

And find the resources from the episode at developmyip.com/female​

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💡

-Wes