A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
💡 LISTEN: Talking niche and headshots on 'Unleashed'
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I got back in front of the mic last week, this time on the Unleashed podcast, hosted by Will Bachman, founder of the Umbrex and Veritux indie consulting communities. I’ve become a big fan of Unleashed, largely because of Will’s warm-yet-direct interview style, sharpened over 600+ episodes. As a guest though, I have to admit it was kinda intimidating! No pre-meeting. No planned outline. No “tell us a bit about yourself” warm-up. No intro music even. He just hits ‘record’ and you dive in deep. But what came out the other side is a spirited and hopefully helpful conversation, elevated by Will’s keen lens on the independent consulting path. We covered the NicheFinder and IP Builder sprints in detail, including some new topics (in bold below) that I haven’t discussed in-depth in other interviews: 0:02: Introduction to Wes Wheless and His Services 01:11: Details of the Niche Finder Program 09:30: The Work You Want vs. The Work You Can Get 12:43: Implementation and Validation of Niche Finder Results 19:05: Matching your LinkedIn Profile to Your Declared Niche 20:53: Introduction to IP Builder and Intellectual Headshots 32:43: Examples of Intellectual Headshots 42:05: Deploying Your Headshots as Business Assets [LISTEN NOW] I hope you enjoy. 💡 -Wes |
💡 The Lightbulb
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.