You can complain about LinkedIn slop, or you can elevate above it.

I’ve long believed solo consultants undersell their expertise.

And getting caught up in fleeting LinkedIn fads or “hacks” only deepens the problem.

It seems like most people have gotten the memo to include some sort of visual when posting…

But I suspect most do so to claim extra real estate in the scroll and/or please the algorithm.

As someone who’s centered my business around distilling and telegraphing expertise visually, this behavior strikes me daily as misguided mimicry en masse.

Thousands of brilliant experts in their respective domains reducing themselves to the least common denominator…

A selfie, a two-click NotebookLM infographic, a pull quote in a Canva template.

Those are...fine...for occasional top-of-mind awareness...

But as a solo consultant, every visual you share has the opportunity to serve as a headshot of your expertise.

Something that speaks intimately to your ideal client and sparks some insight and motivation to connect 1:1.

Are your visuals up to the task?

👁️ Meet Iris - my new web app that will critique your LinkedIn visuals before you hit ‘Post’:

• Evaluate them instantly through the eye of your ideal client
• Apply a quality-bar framework I use with my ‘Intellectual Headshots’ clients and in my own work
• Provide you with concrete suggestions for deepening your thinking on the concept you’re trying to convey and for the execution of the visual itself

All while building your visualization muscle, for LinkedIn and beyond.

🥳 Iris is LIVE today in beta, and free for now.

Run some of your recent visuals through it and see what you think.

Even run other people’s LinkedIn visuals through it and see how it analyzes them.

My simple ask: 🙏 Leave some honest feedback so I can continue to improve it.

There’s a link to an anonymous feedback form at the top and bottom of each page.

Submit as frequently as you’d like.

We can do better visually.

Your hard-earned expertise deserves it.

I genuinely hope this helps.

💡

-Wes