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💡 The Lightbulb

💡 Modern-day cave drawings


I think the cavemen were on to something.

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Our problems got more complex.

Our language evolved to keep up.

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As experts, we master the new language of our domain.

We speak fluently.

We speak confidently.

We speak at length.

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But somewhere in there, it breaks.

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We understand the complexities.

We can explain them to peers.

We can riff on a stage or fill a deck.

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But try explaining it to someone outside the herd?

Someone who doesn’t know the lingo?

Who hasn’t lived it like you have?

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We don’t need more words.

We need less.

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Even better, we need pictures.

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Modern-day cave drawings.

The kind that show:

Where to go.

What to avoid.

What matters most.

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That’s what a great Intellectual Headshot does.

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All the nuance can live in your head.

You’ll need it to deliver the work.

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But to show you’re right for the task?

A simple, clever cave drawing will do.

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💡

-Wes

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P.S. Want to build your Headshots together?

I opened Early Access to the 1:1 IP Builder Sprint late last week, and just two May slots remain.

​Drop your name here and I'll send you the details and intro pricing to consider.

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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