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💡 The Lightbulb

💡 Modern-day cave drawings


I think the cavemen were on to something.

Our problems got more complex.

Our language evolved to keep up.

As experts, we master the new language of our domain.

We speak fluently.

We speak confidently.

We speak at length.

But somewhere in there, it breaks.

We understand the complexities.

We can explain them to peers.

We can riff on a stage or fill a deck.

But try explaining it to someone outside the herd?

Someone who doesn’t know the lingo?

Who hasn’t lived it like you have?

We don’t need more words.

We need less.

Even better, we need pictures.

Modern-day cave drawings.

The kind that show:

Where to go.

What to avoid.

What matters most.

That’s what a great Intellectual Headshot does.

All the nuance can live in your head.

You’ll need it to deliver the work.

But to show you’re right for the task?

A simple, clever cave drawing will do.

💡

-Wes

P.S. Want to build your Headshots together?

I opened Early Access to the 1:1 IP Builder Sprint late last week, and just two May slots remain.

Drop your name here and I'll send you the details and intro pricing to consider.

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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