A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
I think the cavemen were on to something. ​ Our problems got more complex. Our language evolved to keep up. ​ As experts, we master the new language of our domain. We speak fluently. We speak confidently. We speak at length. ​ But somewhere in there, it breaks. ​ We understand the complexities. We can explain them to peers. We can riff on a stage or fill a deck. ​ But try explaining it to someone outside the herd? Someone who doesn’t know the lingo? Who hasn’t lived it like you have? ​ We don’t need more words. We need less. ​ Even better, we need pictures. ​ Modern-day cave drawings. The kind that show: Where to go. What to avoid. What matters most. ​ That’s what a great Intellectual Headshot does. ​ All the nuance can live in your head. You’ll need it to deliver the work. ​ But to show you’re right for the task? A simple, clever cave drawing will do. ​ 💡 -Wes ​ P.S. Want to build your Headshots together? I opened Early Access to the 1:1 IP Builder Sprint late last week, and just two May slots remain. ​Drop your name here and I'll send you the details and intro pricing to consider. |
A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.