“I don’t want to go too narrow.”

It’s one of the most common fears I hear from NicheFinder clients.

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Sometimes it’s the fear of picking the wrong niche and ending up with a dry pipeline.

Other times it’s the worry that doing just one kind of work will get boring.

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Either way, these fears block the beauty of deep specialization.

Not just “the riches are in the niches” but the creative joy that lives there.

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The never-ending layers you can actually sink your teeth into.

And the magnetic pull of an audience who’s been quietly waiting for someone like you.

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Need a non-consulting proof point?

This morning’s The Hustle pointed me to a list of super-niche festivals in the US:

Turns out:

• There’s a large Basque community in Idaho
• Rock collectors road-trip to rural Iowa to dig up geodes
• There’s even an underwater music festival in the Florida Keys.

*Though having lived in Florida, nothing really surprises me about the goings-on in the Keys.

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Point is: this world is big.

And so is the long tail of need.

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Your career has given you a unique lens.

And there’s a pocket of people out there whose own path created a similarly rare problem.

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So go ahead…

Nerd out on your niche.

Your audience will come to your festival.

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💡

-Wes

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P.S. Need help nerding out niching down?

I'm opening The NicheFinder Sprint back up for Q3 (yes, that's next month!)

Check out the site for details, and book a free call to see if it's a good fit.