If you didn’t get a chance to tune-in live, the talk I gave this morning on building “Your Intellectual Headshot” is now on-demand (you'll still need to register for the free conference to access it).

I’d been meaning to put this talk together for a while.

A 40-minute slot provided space for a more in-depth and comprehensive POV of why I think translating your expertise into visual intellectual assets is so important for us soloists.

Spoiler: it improves the efficiency of how we communicate our expertise, and accelerates marketing, sales and delivery.

Probably the biggest a-ha I got out of putting this together was that you need to niche down first before trying to codify your IP, otherwise you’ll end up with generic assets that gain no interest or traction in the market (aka most LinkedIn content 😬).

In short, Niche first. IP second.

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Topics covered:

• Why solo consultants get scared away from IP
• Attracting ‘strangers’ to build a pipeline
• A new definition for IP: “Insights Portfolio”
• Overwhelming your prospects with insights
• The importance of IP for specifically for solos
• The cascading benefits of IP across marketing, sales, and delivery
• 6 types of ‘intellectual headshots’ with examples
• A step-by-step of building a time-series visual for your domain
• Distributing your ‘headshots’ broadly and intentionally

Enjoy!

Also, Lettuce's free Solo Summit continues tomorrow with another 5 hours of amazing speakers.

💡

-Wes

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P.S. The last intro-priced NicheFinder slot is still up for grabs
​If you're ready to settle down next month, niche-wise of course, grab the final slot before standard pricing goes into effect with April capacity.