If the term ‘IP’ conjures overwhelming thoughts of publishing a book, launching a course, or setting up licensing deals, you’re not alone.

If helpful, scrap the term ‘IP’ altogether for now.

What we’re really focused on is your unique POV on a client problem, built up over years of experience in your domain.

Once you have a good handle on that, it can accelerate your ability to craft your service and positioning.

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💡

-Wes

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