So you might’ve been wondering - where’s the client in that pricing triangle?

Shouldn’t I just ask them flat-out about their willingness to pay?

Well, you could. Understanding a client’s budget can be helpful, to a point.

But more than likely, their stated desired price will weigh you down.

Not necessarily because they’re trying to deceive or outright squeeze you.

But because they’re still looking at your service as a cost, not an investment.

If you’ve communicated a clear, relevant story about their high return on the cost of hiring you, the price you’ve set will seem like a bargain.

💡

-Wes