So you might’ve been wondering - where’s the client in that pricing triangle?

Shouldn’t I just ask them flat-out about their willingness to pay?

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Well, you could. Understanding a client’s budget can be helpful, to a point.

But more than likely, their stated desired price will weigh you down.

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Not necessarily because they’re trying to deceive or outright squeeze you.

But because they’re still looking at your service as a cost, not an investment.

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If you’ve communicated a clear, relevant story about their high return on the cost of hiring you, the price you’ve set will seem like a bargain.

💡

-Wes