A frequent objection I hear from clients and friends in corporate roles when they’re asked about becoming a consultant is:

“What I’ve been working on is so specific - it wouldn’t be relevant outside [my company].”

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This is a common mindset, especially for people who:

• are early to mid-career (<15 YOE)
• have worked at their current company for more than 5 years
• serve in largely internal roles (arguably, most corporate roles are)

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The hard part about this conversation is having to tell them they’re thinking too small.

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The easy part is helping them break out of that mindset.

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One tactic is to just think: one degree removed.

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Ask yourself, how could my experience help someone…

• …in another role
• …in another team
• …in another department
• …in another office
• …in another company
• …in another growth stage
• …in another industry
• …in another part of the value chain
• …in another part of the world
• …in another stage in their development
• …in another stage in their career
• …in another type of career
• …in another...

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See how quickly we escaped the context of your current company?

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Each one of these contexts holds a potential audience hungry for your insights. It’s simply a matter of breaking out of your context, even just one degree.

💡

-Wes