Yesterday I told you about the Narrative Spine X-Ray pilot.

Three steps to positioning clarity that sets the story arc of your business before you create any more content.

One of the three spots is already spoken for.

Two remain, and the fit call window closes Friday.

As an example, I want to share what happened with brand designer Michael Smith after his X-Ray earlier this month.

Michael came to me originally wanting to create case studies. After a few discovery questions, I told him his pain was further upstream and he agreed to do a Narrative Spine session to sort out his positioning.

Here’s what he said one week later:

But it didn’t stop there.

The week after that, he posted a new piece of visual IP — a chart showing how brand consistency erodes over time without a visual standard-bearer — which was squarely aimed at the ICP and pain point we identified as his core Narrative Spine.

That goes beyond just talking about his business differently.

Michael’s now creating magnetic visual content that earns trust and sparks conversations with exactly the right people.

On his own.

Just a couple weeks after the X-Ray.

That’s what happens when you nail your Narrative Spine. And I can help.

If you’re a consultant who knows you’re good at what you do, but struggles to say it (or show it) in a way that lands, this is the next step.

It’s $450 for the last two pilot slots. $950 after that.

Book a 20-minute fit call this week, and I’ll tell you honestly whether I think it’s the right move for you.

💡

-Wes