Can I just say it? I think ‘personal branding’ is a trap.

At least in the way that most people suggest it to us.

​

It’s seemingly intuitive, right?

I’m just one of thousands of other consultants out there - let me “build my brand” to stand out in the crowd...

​

So you start with new professional headshots.

A revamp to your LinkedIn page.

A new domain. A shiny website.

A custom email address. Maybe even a TikTok account.

​

Sure, these things are each part of the larger puzzle…

Some more important than others to establish awareness and credibility…

But what miffs me is that these are prioritized first.

​

Last on this list?

Insights.

Substance.

Value.

​

When I think about the common thread among soloists I admire, it’s not sleek videos or glamour shots.

It’s ideas.

It’s expertise on full display.

It’s a laser focus on sharing their perspective on the painful problems facing their audience and their unique take on how to structure and resolve them.

​

In short, their insights are their personal brand.

Everything else is just a veneer.

​

Avoid the trap.

Try leading with helpful insights that demonstrate your unique expertise.

Do it over and over again wherever your audience hangs out.

​

Then you can scratch “build my personal brand” off your to-do list.

Because it will have built itself.

​

💡

-Wes

​

P.S. Only two April slots remain for The NicheFinder Sprint​

If you've been hitting dead ends or spinning your wheels trying to find your lane as a solo consultant, I'll get in the weeds with you 1:1 over three sessions to get you out of the mud quickly.

Details, dates, and testimonials here. Hit 'reply' with any questions.