When you think back about last summer, does your vision turn hot pink?

There’s hardly a better recent example of the broad licensing of one brand’s IP into a global, multi-product, omni-channel blitz.

Barbie. Was. Everywhere. And every-Thing!

There was the movie, of course.

And the music. And the fashion. And the products.

And even the food.

Barbie Pinkberry ice cream makes total sense.

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Barbie Pink Sauce BK Burger? Wow.

The 2023 Barbie explosion is one of the more obvious examples of the broad and seemingly limitless value of IP, in the common use of the term.

But a consultant’s IP can have similar legs, beyond just getting in the client’s door.

Even one good, novel framework on your domain could be the basis for:

• Outbound marketing
• Sales conversations
• Consulting service design
• A course
• A newsletter
• A book
• A podcast (hosting or guesting)
• Speaking opportunities
• Advising opportunities
• Boomerang corporate opportunities (gasp!)
• …

Or simply put, enough to keep you busy for quite a while.

Now, try to tackle anything from that list with an unorganized pile of insights stuck in the back of your head.

A bit tougher to imagine, right?

💡

-Wes