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💡 The Lightbulb

💡 Resisting yesterday's romance


A funny thing happens when you discontinue a service.

Some phantom leads show up.

Seemingly a perfect fit for yesterday’s service.

Like an old flame returning for a second chance.

You remember the good times.

The rose without the thorns.

And consider taking them in.

Remember you’ve moved on for a reason.

To focus on new services that better leverage your time, energy and expertise.

Services that accelerate your loop, not slow it down.

Say thank you.

Share your new direction.

Then, refer them to a trusted peer.

Be appreciative. Be graceful. Be helpful.

💡

-Wes

💡 The Lightbulb

A daily email about monetizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.

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