In your corporate days, you probably had experience working with external resources.

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Perhaps a contractor who helped relieve workload across the team?

An offshore team for back-office support?

An expert brought in for a specific skill-building training?

An elite advisor who dropped in for a strategy session with the leadership team?

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Think about how you thought about them.

Consciously or subconsciously.

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Did you treat them as someone to pass work to?

Or someone to look to for guidance?

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As someone you had to teach?

Or as someone to learn from?

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As someone who was a stain on your calendar?

Or the highlight meeting of your week?

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When you step out on your own, there are a range of ways you can be brought in to help a client’s organization.

From generalist to specialist. From contractor to advisor.

Each presents a different dynamic that commands a different level of respect.

And the path to commanding the highest level of respect is to structure your services squarely around the specific, relevant expertise that you have and they don’t.

💡

-Wes