I’m not sure I can definitively say everyone hates sales but I think it’s fair to say that “sales” does evoke an icky feeling on both sides of a consulting transaction:

• Clients don’t want to feel pressured into buying something
• Consultants don’t want to come off as pushy or cash-hungry

But if we tiptoe around monetization, we also circumvent true value exchange and value creation.

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In one of my peer communities, I recently met Martin Stellar - a ‘coach and consultant for ethical sales’ - who has a refreshingly gentle approach to the topic, which he calls: Sales for Nice People.

That’s actually the umbrella for everything he does: his coaching, his book, his LinkedIn content, his emails…

And through all of that, he explains his concepts simply and visually.

And quite prolifically, I might add. Take a look at his LinkedIn feed — see all that blue?

But volume of visuals aside, did you notice as you looked at the sketch on his book cover up top that in just a couple seconds you essentially knew what this guy was all about.

That you actually didn’t need to read any more of this email to make up your mind about whether Martin’s approach is interesting to you and worth checking out?

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That’s the power of an anchor visual — or as I call it, an ‘intellectual headshot’.

It might just look like a cartoon on the surface, but it’s a distillation of career-long POV that invites you to learn more if it speaks to you.

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Do you have something similar?

You don’t need to write a book to have something as magnetic as Martin’s book cover.

You just need tighten up your thinking and codify it.

Then let the visual do the work for you.

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💡

-Wes

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P.S. Martin's not a client of mine — he obviously doesn’t need my help in this department 😂

But, if you think you could benefit from a partner to help you crystallize your unique value into a crisp, visual story, let's chat.

I have a few complimentary consults remaining this month.

And claim 2025 pricing on a January 'Headshots' sprint when you book in December. (That's $500 off. 🎁)

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