A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.
š” Shhh - don't wake the idea
|
It can be tempting to be precious with your ideas. Rationale: What if Iām really on to something? What if this is my big intellectual break? I donāt want someone else to run with it. Maybe I should get it all down first. Then meet with a publisher. Or an IP attorney. Copyright it. License it. Control it. Thatās how you monetize, right? Result: You keep it to yourself. Your brilliant, nascent idea settles in for a nap on a recliner in the attic of your mind. Not helpful to you. Much less to others. Reality: If youāre in the service businessā¦ Your IP is one part of the package. You, yourself, are the other. One of these things is much harder to clone. š” -Wes |
š” The Lightbulb
A daily email about monetizing and visualizing your corporate expertise. Give me ~1 minute a day, and I'll help you turn what you know into your most differentiated and lucrative asset.